24 hour fitness business plan

Opening Hour Fitness satellite gyms and health centers in airports for travelers during layovers and delays to burn off steam or revive after a long flight. However, before Hour Fitness goes ahead with the plan, the company must first consider how to market the idea, identify the strengths and weaknesses of the idea, and perform market research to see if the idea is feasible and profitable. Overview of Hour Fitness Helping people to improve their lives through fitness. The company is headquartered in San Ramon, California and serves almost 4 million members, in more than clubs across the United States Hour Fitness.

Equinox gyms reveal coronavirus reopening plan with scheduled workouts, reduced hours

Opening Hour Fitness satellite gyms and health centers in airports for travelers during layovers and delays to burn off steam or revive after a long flight. However, before Hour Fitness goes ahead with the plan, the company must first consider how to market the idea, identify the strengths and weaknesses of the idea, and perform market research to see if the idea is feasible and profitable. Overview of Hour Fitness Helping people to improve their lives through fitness. The company is headquartered in San Ramon, California and serves almost 4 million members, in more than clubs across the United States Hour Fitness.

The company is dedicated to helping members in reaching their fitness goals and changing their lives, by having each club location offer personal training services, innovative group exercise classes, and a variety of strength, cardio, and functional training equipment. Due to the dedication Hour Fitness has, they are supported by the U.

Olympic Committee and the many U. Olympic and Paralympic teams Hour Fitness. The company offers personal and GT24 group training. The personal training consist of minute one-on-one training with hands-on instruction from a certified trainer and the GT24 group training consist of 50 minute group workout sessions, including hands-on instruction from a certified trainer, becoming inspired by tackling challenges as a team, and 50 minute group workout sessions, that build in intensity Hour Fitness Training.

The company also offers a variety of clubs and classes, of all shapes and sizes, to meet the fitness goals and lifestyles, for all their members.

These clubs include the Ultra-Sport, SuperSport, Sport, and Active Level and include the cardio, boot camp, cycling, dance, kickboxing and martial arts, mind and body, active aging, strength, aqua, and zumba classes Hour Fitness Clubs. The facilities will be a scaled down version of a full size facility and will include state-of-the-art workout machines, free weights, disposable workout clothes, mini juice bar, gender locker rooms, and unisex sauna room.

The top machines include bikes, treadmills, free weights, elliptical, and stairs. Members can purchase basic 24Hour branded shirts and bottoms. The mini juice bar will have a wide selection of drinks made of vegetables and fruits.

The facilities will be separate gender lockers with sinks, lockers, showers, and bathrooms. The sauna room will have a maximum capacity of 8 people. This purpose of the facility is to give travelers the opportunity to stretch out his or her muscles after long hours of flying or waiting hours for connecting flights. The idea of the satellite gyms is to give the consumer no excuses to neglect his or her health and body.

Traveling can take a toll on ones body, and Hour gives an individual the opportunity to relieve stress, stretch, tone or relax his or her body. There will always be a certified trainer onsite to guide the individual to work in a power work out. Marketing Mix To turn a good idea into a profitable reality, Hour Fitness must aptly market its idea to capture sales. Price is a driving factor in the success of the marketing endeavor. Setting the price too high may deter customers while setting the price too low could lose the company money; ideally, the price needs to be low enough to attract customers but high enough to make the idea profitable.

Place Where the gyms are within the airport is an important factor as space within many airports is limited. With the expressed point behind the idea, the gyms must be convenient to attract customers. Many airports may not have the space required for a gym and Hour Fitness must consider how this will affect the marketing plan.

Promotion Promotion is how a company encourages customers to use its products and services, and incite new potential customers. Product The airport gyms need to be effectual and useful to a variety of different members; likewise, the benefit of the airport gyms must be apparent to customers.

SWOTT Analysis Hour Fitness offering gym services in airports will help ease jet lag and frustrations about having delays, while waiting for your flight. Strengthso Ease stress from delays at the airport o Can gain new customers once they return home o Can encourage airport employees memberships o Help parents ease their stress with children o In the airport, not minutes away Weaknesses o If in the main concourse people would have to go through security again o Limited space o Could cause a missed flight o Not having access to all of the amenities that full service health clubs offer o Language barriers for international airports Opportunities o Expanding business o Gaining future clients o Can expand into more countries Threats o Health department issues o Sanitary conditions especially with international flights o Regulations of airport and security o Amount of space, depending on the airport Trends o Bring more health centers to the airport.

The SWOTT analysis shows that it is very likely that consumers will use this service at the airport while waiting on delayed or layover flights. This will also allow us to expand our client base by offering a free trial membership once they return home so they can try all of the amenities that Hour Fitness has to offer. A few issues would have to be addressed just like in any location for example, making sure these locations uphold the standards and reputation of 24Hour Fitness. The amount of weaknesses does not outweigh the potential growth, so it is recommended to continue to investigate and secure locations that would allow our expansions.

Market Research Marketing research is a vital step when creating a new product, or in this case, a service. There are two steps of marketing research that will help determine the success of satellite gyms in major airports.

The first step is to research how long the average lay-over is between domestic and international flights. With this information Hour Fitness can determine if it is feasible for a traveler to exercise and wash-up without worry of missing a connecting flight. The information collected from this research can yield the ideal airport location of the satellite gym and the operating hours. The second step is to survey current Hour Fitness customers and frequent travelers to determine the likelihood that the facilities would be used during travel.

Some questions the survey would include are, how likely are you to work-out during an extended airport lay-over? How many times a year do you travel? How often do you exercise?

How much time do you spend exercising? How much would you pay to exercise in a facility that provides clean exercise clothing and shower facilities? If this were offered as a part of a Hour Fitness national gym membership, would you join? The questions would consist of dichotomous, multiple choice, and. The questionnaires would be available to current Hour gym members and at airports for travelers to fill out. The best way to collect survey data would be to set up a booth at target airports and at select gym locations.

Current Hour Fitness employees can man the booths and can be there to answer questions and record any ideas or information that surveyors may have. Conclusion In conclusion, Hour Fitness has a great opportunity to extend its successful business model into unchartered territories.

By opening miniature versions of their already successful facilities in airports, Hour can become the first health club to revolutionize airport lay-overs. Travelers will no longer have to bide time staring at arrival and departure screens; rather, they can improve their health and wellbeing by exercising in-between flights.

Research has proven over and over again that exercise improves mood and health, and what better place to do this than in a stressful airport environment. Recently, Hour Fitness has been considering the idea of opening health centers in airports for travelers during layovers and delays to burn off steam or revive after a long flight.

However, before Hour Fitness can start, the organization must perform market research to identify the target market, competitive landscape, factors that influence consumer purchases and additional factors that could influence the marketing strategy. Identifying the Marketing Segmentation Criteria. The three target markets to identify for Hour Fitness facilities within airports are frequent travelers, airline and airport employees, and walk-in customers with long layovers.

Each target market is divided into multiple target markets. All three groups are broken down into frequent exercisers and infrequent exercisers. The criteria that these target markets need to meet are homogenous, heterogeneous, substantial, and operational Perrault Jr. The homogenous group would be frequent exercises within each target market. The heterogeneous group would be infrequent exercisers and walk-in customers because they do not meet the criteria of the homogeneous group.

The substantial group would be frequent travelers and airline and airport employee groups because they would be the groups most likely to use the facilities on a regular basis. The operational segment would look at demographics, such as income, age, and sex. It is important to determine the different groups that would be utilizing the facilities to discover if there are enough potential customers to make this endeavor successful. The groups that will make the gyms successful are frequent travelers and airline and airport employees who are also frequent exercisers.

Identifying the right message is critical because without the right message, even the most precisely targeted campaign will not be effective Marketing Guidebook for Small Airports, p. The target market would consist of adolescents , Adults , and Older Adults 65 and over and a subset group of users, such as pilots, passengers, local businesses, aviation specialists, tenants, or prospects Marketing Guidebook for Small Airports, p. Census, Location and accessibility is a crucial factor for Hour Fitness and their members, because membership to a fitness center requires a financial and time commitment, and members with limited free time are less likely or motivated to drive long distances to reach a fitness center.

This is why Hour Fitness has responded to their members concerns and has placed fitness centers nearby or in local airports. The growth of Hour Fitness is dependent on consumer demand, which correlates with a growing target market and an increase nationally, in physical health and fitness awareness.

The fitness center industry age range is and by offering specific age services, such as teen kick boxing, martial arts, and dance classes, adult cardio, cycling, and strength classes, to seniors active aging and yoga classes will further expand the consumer age range at Hour Fitness. The things Hour Fitness needs to consider when putting together a bid to acquire space in the airport terminal.

The organization would also need to put in proposal with the airlines, and let them know the benefits for their passengers. If Hour Fitness can get the airlines to accept its terms and how it benefits there passengers, especially if there is a delay due to weather, or mechanical failure.

The less stressful the passenger, it makes the airline employees job easier to handle the passengers. To help convince both the airline and the airport that this is beneficial, Hour Fitness could allow free passes to the flight crew who would also suffer stress due to flight delays.

This would allow the airport authority to see the benefits of a health fitness center available on the airport property should give the organization the edge when bidding for space in the terminal. The issues with once the passenger are through security how to help the passengers get back over to the terminals. Once the passengers have checked-in on the airside with the airline, a delay is announced they can receive a passport of some type to let them go through the quick line in security.

This will be beneficial to both the airline and airport, increasing travelers satisfaction and the likelihood that they will tell others how accommodating the airport is to travelers. Factors Affecting Marketing Strategy The Hour Fitness marketing strategy is to not let consumers neglect their health.

As part of the marketing team, it is our responsibility to provide services to members everywhere they are. The facilities will be a fitness level gym. The purpose of the satellite gyms at the airport is to have access to services and products available compared to regular fitness locations, in addition to providing stress free environments.

Team members will be on site to provide stress. Many passengers find themselves on delayed flights and can stress over what to do during hours and hours of sitting around or eating expensive airport food. Instead of sitting and stressing over long overlays, passengers can get a quick workout, take a class, or use spa features. The satellite gyms are very beneficial to pilots and flight attendants. This will help them relax and stretch out their muscles from long flights and keep them alert and awake with energy.

The satellite gyms can be accessed with a current boarding pass or current membership. The team goal is to encourage non-members to become members at their home locations and keep up with their health.

The strategy is to get travelers out of his or her stress zone. Instead of binging from long hours of waiting around, travelers can put time into making themselves feel good and look amazing. Analyzing Current Competitors and Competitive Landscape The next step in the marketing plan is to analyze current competitors and examine the competitive landscape.

Fit Plan set up, instantly available through 24GO—delivered through the 24 Hour Fitness mobile app into the member's mobile phone, along. As the new CEO of 24 Hour Fitness, he is leading a more aggressive “That is a big part of the plan is net new club growth and getting back to a really So, they are super fired up and energized behind the business as well.

The boutique fitness studio movement is now seen as the most viable way of entering the fitness industry. Put simply, a boutique fitness studio is a small gym that offers group exercise focused on one or two types of fitness. High-intensity interval training HIIT , functional fitness, spinning, or barre are typical staples of the boutique fitness studio. And while traditional health clubs, big-box gyms, and personal training focus on the individual, boutique puts a big emphasis on community and training together.

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See our Privacy Policy for more details or to opt-out at any time. The need to transform became evident as the company redefined its place in the market and in the lives of consumers. We aspire for our impact to be much broader than just the physical condition.

24 Hour Fitness at Horton Plaza closed for good

With Longview, analysts can now respond to information requests from senior management faster and with data that is more detailed and more accurate than was practical using their legacy Peoplesoft and Excel environment. To help differentiate its business and to establish a presence in new markets where the company has no prior presence or brand recognition, 24 Hour Fitness forms partnerships and opens co-branded club facilities with highprofile athletes who embody what 24 Hour Fitness stands for — hard work, determination, a positive attitude and persistence, while having fun along the way. Frequent financial analyses play a critical role in the decision making behind the continued growth and success of 24 Hour Fitness. For example, budgeting and reporting is done at the club level and even down to the level of each individual job category, of which there are typically 30 in a club. In addition, revenue and expenses are tracked at a very detailed level, covering individual aspects of club activity, including juice bars, personal training sessions, sales of training-related products such as supplements, and the credit card membership dues that are set up each month. Detailed operational statistics from each club are also gathered, including number of members, number of workouts, hours worked by each category of staff and so on.

24 Hour Fitness Business Plan

As of March 12, , it was the largest privately owned fitness chain in the U. The company was founded by Mark S. Mastrov and owned by AEA Investors. Mastrov had been using a local gym for rehab after a knee injury, and turned the gym into a hour nautilus facility after buying out the owner. The sponsorship grants memberships to some U. Olympic hopefuls, and includes upgrades to some U. The show first aired in late Its European clubs closed in the early s. CalFit has been sold to Ansa Group,a Hong Kong company in , providing continuity and retaining the name and memberships without the bad closure experiences of CalWowX, whereby becoming an exclusively US gym chain.

Wells and Gabriel Ellsworth. The growth continued until the original founder, Mark Mastrov, left in

The closure was confirmed by Los Angeles-based Stockdale Capital Partners, which purchased the mall property in and has been preparing to remake the block property into a mixed-use office park. Meanwhile, Stockdale, which has been preparing the site for exterior demolition work set to begin later this month, said it remains on track to complete the first phase of its redevelopment project, called The Campus at Horton, in early The natural foods grocer, which is tangled in a lawsuit with the developer, remains open for business. Real estate news, current interest rates, hot properties, buying and selling tips, sent to your inbox every other Saturday morning.

24 Hour Fitness

BodyPump is one of the many popular group exercise programs available at 24 Hour Fitness clubs nationwide. Photo: Business Wire. Cycling is one of the many popular group exercise programs available at 24 Hour Fitness clubs nationwide. The time has come for a behavior change solution—Americans understand the importance of fitness to their health and ability to achieve what they want in life, yet many still struggle to fit it into their daily lives or create lasting results. The key to the solution lies within a powerful combination of science, technology and 12, fitness professionals and group exercise instructors brought together to personalize fitness for everyone. From Olympic athletes to weekend warriors, busy parents with time-crunched schedules and everyone in between, 24 Hour Fitness continues to up its game with the goal of helping people of all ages and abilities get the results they want. This mission has led to the reinvention of a new member fitness experience delivering more personalized and results-focused guidance wrapped in a simple message: Your Results. Your Way. Delivered nationally each day to everyone through the 24GO mobile app, in the club and on the web—sure to inspire universal conversation about the workout, overcoming fitness challenges and more. By finding ways to help people build lasting, positive habits, behavioral science has the potential to radically improve health outcomes—and more. Celebrating 35 years as an industry leader, 24 Hour Fitness transforms lives every day through fitness with a mission to create a healthier, happier world. Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in more than clubs nationwide. To learn more about us and to find the club nearest you, visit www. Karen Bakula, , Kbakula 24hourfit. Full Size.

24 Hour Fitness Worldwide, Inc.

As the company name implies, the centers are open 24 hours a day, seven days a week. They come in five types. Somewhat larger, from 35, to 50, square feet, are the "Sport" clubs, which also include a basketball court and swimming pool. Somewhat larger than these facilities, the "Super-sport" category is able to offer massage, sauna, and steam room amenities. At the other end of the spectrum is a new club type geared toward women, the Express Club, just 6, to 10, square feet in size, offering limited weight equipment, while emphasizing cardio equipment, group exercise, and personal training. The man behind the founding of 24 Hour Fitness is its chief executive officer and chairman, Mark S.