4 5 out of 5 read reviews write a review
These reviews and opinions are voluntary. Your review will be visible in Google Maps until you take it down. After your review is published, you can edit what you wrote, or change the rating and pictures you included. Tip : To find high-quality reviews, look for Local Guides. This icon means a Local Guide wrote the review. Your reviews, shared photos, and Local Guides progress make up your Google Maps profile.
5 Tips for Writing Effective Online Reviews
Marketing software to increase traffic and leads. Free and premium plans. Sales software for closing more deals, faster. Software for providing first-class customer service. Content management software to power websites. Premium plans and free trial. Find HubSpot apps for the tools and software you use to run your business. Read marketing, sales, agency, and customer success blog content.
Hear from the businesses that use HubSpot to grow better every day. Create apps and custom integrations for businesses using HubSpot. Find training and consulting services to help you thrive with HubSpot. Get up-to-date research and data on hot business trends. Take courses on the latest business trends, taught by industry experts. Get a primer on how inbound helps your business grow better.
Get help if you have questions about using HubSpot software. Find a partner in our global community of service providers who can help you grow. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.
You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Sophia Bernazzani. Get 45 free email and social copy templates for sourcing customer referrals.
There are a lot of factors that go into a customer's decision to make a purchase from your company. And since it's so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you -- and that can have a huge impact on if a customer purchases from you or not. The fact of the matter is, your company's best marketers and sales reps aren't your employees -- they're your existing customers.
Customer trust in businesses is fading. HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. That also means that, in order for businesses to grow in today's competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.
So don't be intimidated by the prospect of asking your customers for a favor -- because all you have to do is ask, and they'll likely be happy to help you out. So, how do you get your customers to write the glowing reviews that help close deals? How do you ensure a customer is satisfied and happy enough to ask for the kind of positive reviews you need? Read on to adopt strategies that will make generating positive customer reviews a cinch.
Before potential customers even make it to your website to learn about your business, make sure they can learn about you no matter where they're conducting online research about making a purchase.
There are a few typical third-party sites people consult to learn more about a business or a product:. BrightLocal found that Yelp and Facebook were consumers' most trusted source of customer reviews in the U. Make sure you're regularly monitoring communications coming from this profile -- responsive business owners are highlighted with an average response time and response rate that could encourage readers to move forward in the process towards becoming a new customer. You should also claim your business' Facebook Page so potential customers can find you to learn more about you without having to leave their social network.
This is another site that rewards high levels of responsiveness, so make sure you assign someone to monitor incoming messages across the channels you're trying to optimize for new customer acquisition. This is of particular importance to brick-and-mortar businesses trying to attract foot traffic -- learn more about local SEO in this blog post.
People also leave reviews using Google, which appear in the search results for your business, as shown below if you Google "HubSpot. If you're an Amazon seller, make sure to claim and customize your Amazon page.
Amazon serves up a lot of different results for different searches, so make sure your Amazon page tells your business' story the same way your website does. If a shopper finds your brand over the course of an Amazon search, make sure your Page highlights product details, testimonials, and reviews.
Source: Amazon. For businesses in the U. By claiming your business on the BBB, you can access more candid customer reviews and become accredited on the site -- which lends greater credibility and trustworthiness to you if customers are deciding between options using these reviews and ratings.
There are also industry-specific review sites you should claim if they're popular within your business's vertical -- such as TripAdvisor and Oyster in the travel and hospitality industries, G2Crowd and Finances Online in the software industries, and OpenTable and HappyCow in the restaurant industries.
Make sure your contact information, website, hours, and key offerings are available on these more niche sites, too. Your customer reviews might be coming in unsolicited from happy -- or unhappy -- customers on third-party sites. But once people are already on your site, make sure it's easy for them to leave reviews there, too. Optimize your website, blog posts, social profiles, and emails to provide quick and easy avenues through which to write reviews by:.
Here's a review request I received from a tour company in Charleston. It wisely included a link to various ways to review the company on the actual receipt of my purchase shortly after taking the tour.
For those curious, I highly recommend the haunted graveyard your if you're ever in Charleston, SC. Your time is valuable, and so is your customers', so make sure you're giving customers a reason to leave a review. Offer incentives to make your customers want to write a review -- such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash.
A review request with a caffeinated incentive from G2 Crowd. Make sure you're soliciting customer reviews at the right moment in their journey with your business to get optimal results. Think about it: If you ask for a review at the wrong moment, it could result in a customer leaving a negative review that hundreds more people read when considering whether or not they want to buy from your business.
These are just a few examples of signs that your customer is satisfied enough that they would leave a positive review of your business. For example, Etsy asked me to review a recent purchase approximately one month after I received it.
I ordered a party favor for a friend's bridal shower, so one month later was the right timeframe to make sure I had time to enjoy and use my product.
On the other hand, some products and services will work within different time frames. For ride-hailing app Lyft, I usually receive a prompt to review my experience with my ride and driver immediately after the ride ends.
For language-learning app Duolingo, I receive a prompt to review the app in the App Store after completing a lesson or achieving a milestone in the language I'm learning. Instead, make sure your requests match up with the avenue where you want your customer to write a review.
If you're sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. If you want reviews on your Facebook Page, send the request via Messenger.
And if you have to ask for a customer review cross-platform, make the request as integrated as possible -- for example, by linking to your Yelp page in your email signature, or asking customers to review their purchase from your Amazon store in a follow-up email post-purchase.
Here's a review request I received from a third-party Amazon seller -- along with some helpful tips for how best to use the product I had recently purchased:. By asking customers "How are you liking the product?
Use the open-ended question to genuinely collect customer feedback -- and to sneakily make sure the customer is happy before offering them a reason to submit a review. There's nothing you can do about negative reviews coming onto various sites, but if there's a customer who needs a resolution, focus on that before you ask them to rate your business. An open-ended question in an email subject line -- as BioClarity did here -- prompted me to get ready to give an answer as a reply or in the form of a review:.
Nobody's perfect, and mistakes sometimes happen that result in a customer leaving a scathing one-star review on your website, on Facebook, or on Yelp. When you get a one-star review, though, make sure to take the time to respond thoughtfully, without being defensive, to come to a resolution. It's the right thing to do if you work in customer service, and it could actually help your business in the long run. Your customers are human beings too, and the value of empathetic and compassionate customer service strikes a chord and actually leads to an uptick in total reviews, particularly positive ones.
Here's an example of how HubSpot responds to reviews on our Glassdoor page. Although not technically "customers," showing prospective employees that HubSpot responds to feedback and takes it seriously helps our employment brand, too. When you start receiving positive reviews from your customers, keep the momentum going by highlighting and sharing them so other customers are inspired to do the same. On Google, Yelp, TripAdvisor, Glassdoor, and many other reviews sites, business owners and site visitors can mark certain reviews as helpful, which is like upvoting and moves reviews further up on the site so more people can read them.
Make sure to periodically do this to positive reviews so your company's page highlights the cream of the crop. You could also share positive reviews on your brand's social media channels to open up the option to your audience there. You could reshare positive Facebook reviews in a post on your page, or you could format positive reviews as quotes for Instagram to post for your followers. Social proof is a powerful marketing tactic -- it means that, if customers see other people like them sharing reviews, they're more likely to do the same by following the crowd.
So make sure that, in addition to asking for new customer reviews, you're promoting the positive ones you receive across your brand's channels for promotion. If you want customers to leave you a review, you could leave them one first to get the ball rolling. This may not always be possible depending on your industry or product , but in a lot of cases, you can get customers to reciprocate your positive words. If your product or service allows customer profiles to be reviewed -- Uber, Lyft, Airbnb, VRBO, and TurnKey are examples -- then leave them a positive review if you'd like them to review you in return.
Of course, if they were bad customers, you don't have to do that, but if you want to garner more reviews, taking the first step could prompt them to leave you one in return.
Another good option is recommending your customer on LinkedIn. If you're in an account management role and you work with individuals over a long period of time, you could leave them a recommendation or endorsement on LinkedIn. Those go a long way for their own personal branding, and might compel them to reciprocate on their own by leaving your business a positive review.
And if they thank you for the endorsement, you could politely ask them for a specific review on a different platform during that exchange. Business Representative: You're welcome!
I've enjoyed working with you over the last few months, and wanted to make sure other people know how skilled you are at web design. If you've enjoyed working with me as well, I'd appreciate a review of our product on G2 Crowd if you're up for it. I only recommend this strategy if you've built a relationship with the individual over the course of working together.
As the New Statesman and Society points out, “By opening The Famished Road you The New Statesman notes that “Whether you are reading it for its prose styles, for its Michael Dirda (WPBW) calls it “a strikingly original piece of writing and a Prize (Boston Book Review); REVIEWS: BL 3/¡5/97; KR 4/¡5/97; LJ 4/¡5/97;. How to read a paper (5th ed.). Oxford, UK: Cochrane handbook for systematic reviews of interventions. West Sussex IOSR Journal of Research & Method in Education, 4(5), 5– Reading, writing and systematic review. Journal of.
I have been writing reviews, often detailed, both positive and some negative for years on Trip Advisor. I am Level 5 Contributor for what that is worth. Back several months ago, Trip Advisor had an issue with something I wrote, so they sent me an e-mail, with an advisory that I could not reply to that e-mail message. It suddenly occurred to me that even though I am a Level 5 contributor, I enjoy no special privileges with Trip Advisor. I get no special rates at hotels, restaurant or airlines.
Marketing software to increase traffic and leads.
Cookies help us optimize your experience. Learn more.
The Importance Of Online Customer Reviews [Infographic]
Google is the review site of choice. Consumers expect brands to respond to reviews—and are disappointed. But 63 percent say that a business has never responded to their review. Negative reviews drive away customers. Reviews are increasingly at play in financial services and insurance.
Write reviews and add ratings of places
Marketing software to increase traffic and leads. Free and premium plans. Sales software for closing more deals, faster. Software for providing first-class customer service. Content management software to power websites. Premium plans and free trial. Find HubSpot apps for the tools and software you use to run your business. Read marketing, sales, agency, and customer success blog content. Hear from the businesses that use HubSpot to grow better every day. Create apps and custom integrations for businesses using HubSpot.
These reviews and opinions are voluntary. Your review will be visible in Google Maps until you take it down.
Ryan Bronson 8 min read. Online shopping has many pros and cons as you have probably experienced. On one hand, you can shop in the comfort of your home or on the go.
Online reviews: Here's what's behind all those 5 star ratings
How did we get here? This trend started with eBay in the late s, says Paul A. Pavlou, Ph. Ted Lappas, Ph. He estimates that 15 to 30 percent of all online reviews may be falsified and says there are two main ways to fake them:. Businesses can also nudge ratings by requesting positive reviews. Say your car dealership emails you a survey after a service appointment. If you say that you were happy with their service, they might follow up and ask you to review them publicly. If your answers are negative you might not get that request, effectively filtering out your negative review. The platforms can identify and eliminate out some fake and manipulated reviews by looking for:. But fraudulent reviews are still a problem. The single smartest step you can take to get the information that matters most to you? Look at the reviews — not just the ratings. Along with evaluating the reviews, these steps can help you make smart purchasing decisions:. Want more tips like these?
2018 ReviewTrackers Online Reviews Survey
A study last year found that:. When you wish upon five stars, it makes no difference who you are — your business dreams come true! Amazon reviews serve a few different purposes. Reviews can:. Studies have shown that word of mouth is the most powerful marketing tool — even in an online age, when a fellow human being tells us about something great, we listen with open ears. We are still programmed to make choices based on the actions of others. There is safety in numbers with the herd mentality, so when we see a lot of people recommending an item and saying they HAVE to have it, we tend to feel likewise. Social proof is some powerful stuff, and the more proof you have, the more potent it becomes.
